5 Reasons Why Your Website Isn’t Ranking on Google
Last Updated: 2/17/2023
Owner of Kumin Consulting, LLC
Search engine optimization (SEO) is an important aspect of any website. It's not enough to just create a website and expect people to find it; you have to make sure your website is properly optimized so that it ranks highly in search engine results. Unfortunately, many websites fail to do this, and they end up not ranking well on Google. If your website isn't ranking well on Google, here are five possible reasons why.
1. You Lack Quality Content
Search engines like Google value quality content, so if your website doesn't have any, it won't rank well. Make sure your website includes a variety of content, such as blog posts, product reviews, videos, and other types of content that will provide value to your readers.
As a business, it's important to have a blog section on your website. This is where you can share your company's story, as well as provide valuable information to your readers.
Your blog should be updated regularly with fresh content, and it should be well-written and engaging. Be sure to include plenty of keyword-rich content so that your site can be easily found by search engines.
2. You Don't Have a Mobile-Friendly Site
Mobile is becoming increasingly important for SEO. If your website isn't optimized for mobile devices, it won't rank as well as it could. Make sure your website is designed to look good on both desktop and mobile devices.
3. You Don't Have a Link Profile
Links are an important part of SEO. Links from other websites point to your website, which tells Google that your website is an authority on its topic. If you don't have any links pointing to your website, it won't rank highly.
Inbound links are links from other websites that point to your website. Inbound links show Google that your website is an authority on its topic.
Outbound links are links from your website that point to other websites. Outbound links help Google understand what your website is about and how it relates to other websites.
4. You Don't Have an SEO Strategy
SEO isn't something you can just do once and forget about. You need to have an ongoing SEO strategy in order to maintain and improve your rankings. Make sure you have a plan in place to stay on top of SEO changes and make sure your website is optimized for the latest search engine algorithms.
5. You Don't Have a Social Presence
Social media is becoming increasingly important for SEO. Google looks at social media signals when determining how to rank websites, so if you don't have any social media presence, your website won't rank as well as it could. Make sure you have accounts on all the major social media networks and post regularly to them.
Conclusion
These are just a few of the reasons why your website might not be ranking on Google. It's important to understand why your website isn't ranking well so that you can take the necessary steps to improve it. With a little bit of effort, you can make sure your website is properly optimized and start ranking higher on Google.
For top-notch SEO services, choose Kumin Consulting, LLC. We are a leader in website optimization services, specializing in SEO, PPC, and web analytics. We help businesses increase their online visibility and ROI through our proven marketing strategies. Book a free consultation now.