SEO 101: The Top 12 Local SEO DOs You Need to Use Today
Last Updated: 2/17/2023
Owner of Kumin Consulting, LLC
Local SEO is particularly beneficial for businesses that have a physical location. These businesses and industries include restaurants, retail shops, dental clinics, legal practices, and more. Such optimized marketing methods can effectively increase foot traffic and attract more customers.
Read on to discover the top twelve local SEO DOs you might need to use today.
DO Have a Google Places Listing
Your Google Places listing must include images, videos, descriptions, contact information, links, and posts. Unless absolutely necessary, avoid utilizing keywords and geographic references in business titles.
DO Use Text to Publish Your Work
You may use Yext to promote your company's information on local networks like Google Places. This generates "citations," which boosts local SEO.
DO Establish Social Media Profiles
While Facebook, Twitter, and LinkedIn are important for local SEO, if your company is more visually oriented, you may consider building a Pinterest page. In addition, your company should be listed on a local directory website that covers all tire stores in the region.
DO Incorporate Local Keywords
City and state keywords should include links, title tags, anchor text, in-text keywords, and meta descriptions for service regions near your physical presence. To improve traffic, link to authoritative pages that connect to your site's articles and blogs and a keyword-relevant page on your site.
DO Optimize Your Website for Mobile Use
Google's "mobile-first indexing" shows desktop viewers only mobile-friendly pages. A responsive website makes all of your Google-indexed pages available to all users.
DO Improve Site Speed
Google prefers websites that load quickly. Slow page speed increases bounce rates, negatively impacting your rankings. After all, online information is expected to be available instantly.
DO Use Internal Links
Internal links connect your website's pages. Google and other search engines explore deep internal links.
DO Make Use of Basic, SEO-Friendly URLs
Although most content management systems now offer user-friendly URLs by default, keep your URL structure succinct.
For SEO-friendly URLs, use a single word. Brevity is better for usability and site navigation. Multiple folders and long sentences will cause your URLs to become cluttered.
Instead of letting WordPress select the URL for each page and post, modify it manually. If no URL is specified, the system uses the title of the page or post as the URL.
DO Optimize the Title Tags and Meta Descriptions
Users must access your website via the search results page. Click-through rates can be increased by using title tags and meta descriptions.
Title tag optimization attracts viewers who are looking for a certain result. A keyword should be between 50 and 60 characters in length.
Optimizing meta descriptions can persuade consumers to visit your website rather than your competitors'. It educates SERP users about your website's content. Meta descriptions should be between 50 and 160 characters in length.
DO Give Review Responses
Customer reviews are used by Google to rank local companies. Your company listing will appear in Google's Local Pack and organic local results if you have a large number of reviews. You want your business to appear in these locations since they come before conventional search results and attract more local clients.
DO Use Local Backlinks
Local backlinks and citations might help you get more local authority. Backlinks boost SERP rankings and drive traffic. Local businesses and business directories will send focused traffic your way.
DO Use Structured Data
Structured data allows Google, Bing, Yahoo, and others to interpret your material. Local business structured data on your website informs Google about your company's hours, special offers, reviews, and other information that may improve the visibility of your website in SERPs.
Conclusion
These strategies can significantly boost a company's local SEO. Now, whether you’re running an automotive shop or a hair salon, you can be easily accessible to the nearest customers in your community. Make sure you apply these DOs to achieve the best results!
Do you need to improve your local SEO strategies? Kumin Consulting, LLC is here to help you boost your business in the online world. Work with us today!