6 Upcoming Digital Marketing Trends Every Business Should Try
Last Updated: 2/17/2023
Owner of Kumin Consulting, LLC
Digital marketing changes depending on the users online. Through trends, businesses should stay in the loop for changes, new practices, or systematic ways to promote products or services to ensure the competition will not overtake them.
Therefore, as the year changes, digital marketing trends are also changing. Some might work for a specific niche, while others may only become effective for a group of people. But which upcoming digital marketing trends should businesses try? Here are some ideas.
1. AI-Powered Chatbots
Chatbots are becoming increasingly popular for businesses as they allow customers to get answers to their questions quickly and without the need for human interaction. AI-powered chatbots are even more advanced, as they can learn from conversations and respond to customer inquiries efficiently.
Another benefit of AI-powered chatbots is that they are highly customizable. Companies can customize their chatbot to meet their specific needs and cater to their customer base. For example, companies can program a chatbot to answer customer inquiries in a particular language.
2. Conversational Marketing
Conversational marketing is a form of marketing that uses AI-powered chatbots to interact with customers and prospects. It is an automated approach to customer engagement and allows companies to scale their customer interactions without hiring additional staff.
The chatbot can be programmed to answer commonly asked questions, provide product or service information, and even close sales. Companies can also use the chatbot to collect customer feedback and provide personalized recommendations.
3. Video Marketing
Video marketing is a form of digital marketing that uses video to promote a product or service. Companies use video marketing to reach their target audiences and build relationships with potential customers by demonstrating products or services.
As more people consume videos, video marketing can effectively reach new customers, engage existing customers, and build brand loyalty. It can also be an effective way to drive more traffic to a website and increase conversions.
4. Influencer Marketing
Influencer marketing is a type of digital marketing that focuses on using influencers—people with an established presence in a particular niche—to promote a product or service. Influencer marketing is an effective way to reach a broad audience and build brand awareness.
By leveraging the influence of influencers, companies can increase their reach and visibility and create more meaningful connections with their target audience. Influencers can also help to build trust and credibility for the brand, as people are more likely to trust the opinions of influencers.
5. User-Generated Content
Users of a product or service create user-generated content (UGC). Marketers can use the type of content to increase brand awareness and engagement and drive sales. They can also use UGC to generate leads and build relationships with customers.
UGC can come from reviews, social media posts, blog posts, images, videos, and more. Companies can leverage UGC to create valuable content that is more engaging and relatable to their target audience. Therefore, it can reach more people in the process.
6. Voice Search Assistants
Voice search assistants are software programs that allow users to search for information using spoken words instead of typing. The technology has become increasingly popular due to the rise of voice-activated devices such as Amazon Alexa and Google Home.
Businesses can use voice search assistants to answer questions, provide recommendations, and even complete tasks. Companies can use voice search assistants to improve the customer experience and increase their visibility on search engine results pages.
Conclusion
The digital marketing landscape is ever-evolving. Therefore, marketers must remain on the edge of new trends and technologies. As the shopping world continues to evolve, so must digital marketers. Keeping up with the latest digital marketing trends is essential for any business looking to stay ahead of the competition.
Kumin Consulting, LLC is a digital marketing agency dedicated to helping businesses thrive. We aim to leverage against our client’s competitors, winning their top spot later in the search engine results. Through web development, we can ensure better statistics for the company in the long run. Learn more about our services by browsing our website today.